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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

The front page of a newspaper reads 'Welcome to the Olympics' in French

2 days ago

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
Mondo Duplantis soars above the Sacré-Cœur Basilica

4 days ago

15 min read
Watch gold medal-worthy, 2024 Olympics & Paralympics ads from the BBC, Louis Vuitton, etc.
Olympics
Gemini logo with angry and shocked emojis

5 days ago

10 min read
It’s official: the internet despises Google’s AI Olympics ad. What went wrong?
Google
View of Paris from WBD's film studio
Premium Item

5 days ago

7 min read
Why the Discovery+ Olympics campaign is better than you think
BBC
Rimowa

5 days ago

1 min read
Ad of the Day: Rimowa embraces Olympics spirit with sleek and simple print
Olympics
olympic athlete

26 Jul 2024

2 min read
Sydney McLaughlin inspires in Google Gemini ad for Paris Olympics’ Opening Ceremony
Google
Kevin the Carrot

23 Jul 2024

3 min read
Ad of the Day: Aldi’s Kevin the Carrot saves the Olympics
Olympics
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google
‘Time’ is portrayed as a spectator holding a ticking stopwatch up to sprinter Emmanuel Oyinbo-Coker

12 Jul 2024

4 min read
How 4Creative ‘wrong-footed the viewer’ with new Paralympics spot
Olympics

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