Ad of the Day: Aldi’s Kevin the Carrot saves the Olympics
It's the first time the lovable root vegetable has starred outside of his own iconic Christmas adverts in 8 years, landing it our top spot today.
Kevin the Carrot has become a holiday staple, charming audiences every Christmas with his heartwarming tales and adventurous spirit. Traditionally, the carrot and his family find themselves in various festive predicaments, with Kevin typically saving the day. However, this year, the world called on him five months early, and naturally, he had to answer.
The latest ad for the supermarket chain begins with an alarming piece of news: the Olympic torch has gone missing. Ever the optimist and hero, Kevin steps up to the challenge. His mission is clear – he must light the torch and ensure the Olympic Games can proceed as planned.
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What makes this short particularly special is Kevin's refreshing change of setting. Moving away from the familiar Yuletide scenes, he is now in the midst of one of the year's biggest events – the Olympics. This shift showcases Kevin's versatility and adds new layers to his character, which has been developed over eight previous ads.
The familiarity of Aldi’s mascot translates well into this new context, making the ad both engaging and endearing. Fans of the character can appreciate his consistency and charm, while new viewers are introduced to his heroics in a fresh, exciting way.
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According to market research platform Kantar, this ad is likely to have a strong impact for Aldi, landing above the 70 percentile mark. It has also ranked highly for its engagement. Kantar estimates that viewers are likely to enjoy watching the TV spot and also remember the brand after its airing.
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Credits
Brand: Aldi
Agency: McCann Manchester
Agency: Craft London
Production Company: Psyop
Directors: Todd + Kylie Executive
Producer: Jim Brattin
Producer: George Marks, Juana de Miguel
Assistant producer: Tapy Noun, Jill Sachs
Designer: Gena Jongsukkijpanich, Winnie Mai Lead
Technical director: Chris Sage
Animation lead: Nicolas Cantarelli
Lighting lead: Nicolas Cantarelli
3D animator: Doug Rappin
2D supervisor: Federico Quiros Storyboard
Artist: Michael Deweese
Storyboard editor: Loren Christiansen
Assistant editor: Nik Kelliher
Production company: Riff Raff
Executive producer: Tracey Cooper
Producer: Theo Cassels
Music/ sound: SixtyFour Music, Wave Studios
Sound engineer: Parv Thind