Categories Marketing Agencies Creative Media Sustainability Technology

Media

We take you to where marketing meets media, going inside the world’s biggest publishers, platforms and broadcasters as we explore how to plan and buy advertising in a rapidly evolving media world.

The growth in live TV streaming opens up new opportunities for advertisers

25 Jul 2024

8 min read

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Watching together: how communities are united through live TV
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Will the cookie disapear?

23 Jul 2024

4 min read
​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Opinion
Digital footprint concept

22 Jul 2024

4 min read
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party c...
Google
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
netflix
Prime Truck

18 Jul 2024

5 min read
Amazon seizes the Prime Day
Opinion
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google

Member Exclusives

Jen Wong of Reddit
Premium Item

23 May 2024

15 min read
Reddit COO on ad growth, licensing to AI firms & brand safety amid social media scrutiny
Social Media
girl on her phone
Premium Item

16 May 2024

11 min read
New EU probe into Meta’s ‘addictive’ features & age verification may put brands on e...
Facebook
A consumer using a smart television to stream entertainment
Premium Item

09 Jan 2024

5 min read
GroupM on streaming standardization push: ‘We’re not limited to what works in TV’
Youtube

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Anger, fear and hope in the upcoming election campaign

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Peerage, Pop Culture and Obesity - A Conservative Perspective
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25 Jun 2024

6 min read
Bridging the gap between online and offline with programmatic DOOH

13 Jun 2024

6 min read
How OOH creativity is captivating summer travelers in 2024

05 Jun 2024

3 min read
Unveiling the retail media revolution: Why it’s set to dominate Cannes 2024

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024