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Olympics

The modern Olympic Games or Olympics are leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a variety of competitions.

It remains a competitive media and sponsorship channel.

Athletes hugging

04 Jul 2024

2 min read
Ad of the Day: Coca-Cola’s inspiring Olympics spot celebrates human connection
Olympics
martha and snoop

03 Jul 2024

2 min read
Snoop rates Martha Stewart’s candle lighting form in Bic’s nod to the 2024 Paris Olymp...
Olympics
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Skate, break and surf images with Open Always Wins written over the top

01 Jul 2024

6 min read
Why Samsung is championing surf, skateboarding and breakdancing at the Olympics
Olympics
team usa athletes

26 Jun 2024

3 min read
Coca-Cola celebrates everyday greatness with diverse athletes for the Paris 2024 Olympics
Olympics
katie grimes

12 Jun 2024

3 min read
Katie Grimes & Sha’Carri Richardson star in Powerade’s ads ahead of the 2024 Olympics
Olympics
speedo ad

07 May 2024

3 min read
Stranger Things’ Dacre Montgomery & skateboarder Peggy Oki ‘go full Speedo’ in cheeky...
Olympics
Canadian weight lifting athlete

23 Apr 2024

2 min read
Celine Dion and Michael J Fox narrate brave Canadian Olympics ad
Olympics
Chris Hoy

17 Apr 2024

3 min read
Chris Hoy gives inspiring team talk in NatWest’s Olympics ad
Olympics

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024