Ad of the Day: Rimowa embraces Olympics spirit with sleek and simple print
The luggage brand and its ad agency, Anomaly, have taken a huge sporting event and made it its own. Its our favorite ad today.
Anomaly print ad / Anomaly
Luxury suitcase brand Rimowa has won over the internet this morning with a print
ad that aligns its product with athletes. The set of images cleverly incorporates themes of athleticism in a stylish way. Each image demonstrates a sophisticated understanding of brand alignment and audience engagement.
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Rimowa’s work features sleek, minimalist visuals that resonate with the brand’s luxury image.
Launching the ad during the Olympic Games positions Rimowa within a significant cultural moment, enhancing its visibility and relevance. It successfully taps into the widespread excitement of the major event, making the brand part of the global conversation.
