Categories Marketing Agencies Creative Media Sustainability Technology

Future of TV

The number of channels media is being consumed on has grown over the past decade. As a result, there has been one recurring question, what does the Future of TV look like?

With TV helping many of us survive tough times, we look at how the medium’s future has been reshaped, from the rapid ascent of OTT and Connected TV to subscription strategies and algorithmic advertising.

View of Paris from WBD's film studio
Premium Item

5 days ago

7 min read
Why the Discovery+ Olympics campaign is better than you think
BBC
The growth in live TV streaming opens up new opportunities for advertisers

25 Jul 2024

8 min read

Sponsored

Watching together: how communities are united through live TV
Promoted
Netflix logo atop building

18 Jul 2024

9 min read
Netflix Q2 subscribers & revenue jump as streamer doubles down on burgeoning ads business
netflix
Paris 2024 logo on white flag

18 Jul 2024

4 min read
Google to bring AI-integrated Olympics coverage to NBCU as first tech sponsor of Team USA
Google
john stamos

16 Jul 2024

3 min read
John Stamos uses method acting in his new role as Zeam’s Chief Innovation Officer
celebrity endorsement
Poster for UKTV's rebrand to U featuring Big Zuu and Louis Threoux
Premium Item

16 Jul 2024

6 min read
Why U? UKTV CMO shares thinking behind ‘risky’ name change
rebrand
LG Ad Solutions studio in Cannes, France.

15 Jul 2024

6 min read

Sponsored

How industry leaders are bridging the gap between creativity & technology in CTV
Promoted
Nascar fans
Premium Item

10 Jul 2024

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
A casette tape is illuminated against a black background

10 Jul 2024

4 min read
Music in advertising isn’t dead – the right song still makes all the difference
The Drum Network

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