Categories Marketing Agencies Creative Media Sustainability Technology

Media planning and buying

Media planning and buying is an important process for brands in ensuring their marketing message is seen and heard by the right audience.

The Drum explores the strategies and insights from some of the most successful marketing campaigns, taking a deeper look into the media planning and buying process behind these campaigns.

TGI Friday's sign against a blue sky
Premium Item

2 days ago

6 min read
How TGI Friday’s made its media more cost-effective in tough economic times
Food & Drink
New York Stock Exchange building

3 days ago

12 min read
Mapping big tech’s quarterly results: Commerce shakeup, cloud boom & AI’s proving grou...
Microsoft
The growth in live TV streaming opens up new opportunities for advertisers

25 Jul 2024

8 min read

Sponsored

Watching together: how communities are united through live TV
Promoted
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
The message on the top half of a billboard reads 'sitr creativity'

18 Jul 2024

5 min read
Trust me, media and creative are at their best when working together
The Drum Network
audible ooh campaign

17 Jul 2024

3 min read
Audible unveils world’s largest augmented reality billboards in NYC, London & DC
GroupM
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Shoe and Adidas logo

16 Jul 2024

4 min read
Why ready-made marketing is no match for football’s glorious chaos
Opinion
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024