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Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

New York Stock Exchange building

3 days ago

12 min read
Mapping big tech’s quarterly results: Commerce shakeup, cloud boom & AI’s proving grou...
Microsoft
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Fish and devil and a man, characters from the film

16 Jul 2024

2 min read
Ad of the Day: Whimsical Apple film shot on iPhone celebrates Latin American culture
TBWA
A customer being fitted for a Vision Pro headset by an Apple employee at an Apple store

15 Jul 2024

19 min read
Apple’s Vision Pro $1.4bn failure shows importance of market orientation
Opinion
China

12 Jul 2024

7 min read
Weekly AI Recap: China leads world in genAI use & Microsoft leaves OpenAI board
Google
Prem Akkaraju

28 Jun 2024

6 min read
Weekly AI Recap: Stability AI gets a new lease on life & record labels sue AI companies
Apple
Michael Cera in CeraVe's Super Bowl ad
Premium Item

17 Jun 2024

8 min read
Apple’s TBWA\Media Arts Lab’s top creatives make their Cannes predictions
Cannes Lions
Apple

14 Jun 2024

5 min read
Weekly AI Recap: Apple unveils ‘Apple Intelligence’ and Yahoo launches AI-powered app
Apple
Apple

10 Jun 2024

4 min read
Apple unveils Apple Intelligence & OpenAI partnership at WWDC 2024
Apple

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