Categories Marketing Agencies Creative Media Sustainability Technology

Rebrand

Poster for UKTV's rebrand to U featuring Big Zuu and Louis Threoux
Premium Item

16 Jul 2024

6 min read
Why U? UKTV CMO shares thinking behind ‘risky’ name change
rebrand
boy scout pitching a tent

07 Jun 2024

10 min read
Can a name change to ‘Scouting America’ trailblaze a new era for the Boy Scouts?
rebrand
A Tunnock's Caramel Wafer bar against a white background

06 May 2024

11 min read
We ask marketers: Which brands are too good to rebrand?
NHS
Abrdn rebrand 1

12 Apr 2024

4 min read
It’s time to stp tkng th pss out of the Abrdn rebrand
Opinion
Image of WHSmith trial logo next to the NHS logo

03 Jan 2024

3 min read
WHSmith has ‘no plans’ to roll out controversial rebrand across all its stores
design
First Choice goes after Next Gen travelers

25 Oct 2023

5 min read
First Choice shakes off its all-inclusive reputation to target adventurous travelers
rebrand
La Liga

15 Oct 2023

7 min read
La Liga’s rebrand sees it emulating in-game broadcast style of EA Sports FC
Football
Wolf Ollins

13 Oct 2023

3 min read
Blandness is killing your brand – the Wolff Olins rebrand proves there is another way
Opinion
A row of pencils, all of different colors

24 Aug 2023

5 min read
Style and substance: why award-winning rebrands can flop in the real world
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024