Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

GenAI in Advertising report from eMarketer and LiveRamp

25 Jul 2024

2 min read

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How brands can close the gap between gen AI expectations & reality
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Will the cookie disapear?

23 Jul 2024

4 min read
​Cookie or not, nothing has changed. Don’t leave your destiny in the hands of Google
Opinion
Digital footprint concept

22 Jul 2024

4 min read
UK data privacy regulators ‘disappointed’ in Google’s decision to keep third-party c...
Google
Google Search

22 Jul 2024

7 min read
In shock decision, Google abandons third-party cookie deprecation plans
Google
Apple News interface

16 Jul 2024

4 min read
Taboola shares surge as the adtech firm, known for clickbait, secures Apple ads deal
Data & Privacy
Binoculars with Google colors on background of laptop keyboard

15 Jul 2024

6 min read
Google’s Privacy Sandbox terms may, ironically, violate privacy law, new research says
Google
A cityscape of billboards showing different adverts above the heads of a crowd of shoppers

11 Jul 2024

5 min read
Meet your customers where they’re at with the latest in geolocation and OOH
The Drum Network
Group of speakers at Triplelift's Cannes panel

11 Jul 2024

5 min read

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Key takeaways from TripleLift’s Cannes Lions panel on the value and challenges of diverse...
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Andrew Eifler and Matthew Hogg Discuss the Future of Advertising

10 Jul 2024

2 min read

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The Drum Show: how AI, retail media and CTV are reshaping the ad landscape
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024