Categories Marketing Agencies Creative Media Sustainability Technology

Digital Marketing

Digital Marketing is an essential marketing strategy for brands, arguably the most important in such a digitized world.

We explore how brands are creating their digital marketing strategies to drive brand awareness and lead generation through their digital channels. Discover how digital marketing offers a new, more effective way of reaching audiences anywhere, anytime.

Only 2.6% of public or private company boards globally contain a CMO

18 Jul 2024

5 min read

Sponsored

Get on board: what CMOs need to know to earn a place on the board
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A broken chain of blue and red paperclips

26 Jun 2024

5 min read
The barrier between IRL and URL has crumbled – so why do we still have ‘digital’ tea...
The Drum Network
An apple on top of a pile of books next to some alphabet wood blocks

24 Jun 2024

5 min read
Worried about AI? Then add these books to your summer reading list
The Drum Network
The sun-kissed snow-caps of a mountain

27 May 2024

4 min read
A synergized ‘key sales period’ strategy: Maximizing performance at peak times
The Drum Network
An arrow made of arrows pointing in the other direction

03 Apr 2024

5 min read
From ‘conversion’ to ‘key events’: What in the world is going on with GA4?
The Drum Network
A brown dog wears a pair of wire-framed glasses

02 Apr 2024

5 min read
I was an old agency dog, but I learned new tricks
The Drum Network
An archery target with arrow marks against a green background

14 Mar 2024

5 min read
Are we losing the art of marketing relevancy?
The Drum Network
Smartphone with animated Chatbot and message blocks

15 Feb 2024

6 min read

Sponsored

AI for CX: a little more conversation, a little less (in)action
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The Drum OOH Awards

08 Feb 2024

6 min read

Sponsored

Behind the winning OOH strategies from British Airways, EE & Ikea
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024