Categories Marketing Agencies Creative Media Sustainability Technology

Adtech

The rise of digital marketing means brands and other advertisers are using innovative tools and software, often referred to as AdTech or Advertising Technology, to target, deliver and measure their digital advertising campaigns.

We take a look at the technology being used by advertisers and how it has had an impact on performance.

A glass flask containing a green liquid surrounded by a white vapour

08 Jul 2024

6 min read
How to make the perfect AI prompt: Add plenty of data
The Drum Network
How can contextual advertising help brands stay ahead of the competition?

01 Jul 2024

5 min read

Sponsored

How brands can use sporting events to score new audiences
Promoted
Image

18 Jun 2024

24 min read
The essential AI glossary
IBM
Uber app open on man's mobile phone

11 Jun 2024

3 min read
Advertisers can now buy media on the Uber Rides app via their favorite DSP
Uber
Image of file documents

11 Jun 2024

3 min read

Sponsored

Programmatic tactics for B2B digital campaigns in EMEA
Promoted
Facebook profile open on laptop

10 Jun 2024

4 min read
Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
Google
Woman creating a picture frame around her face with her fingers

04 Jun 2024

4 min read

Sponsored

Contextual advertising is everywhere – but choosing the right adtech vendor is key
Promoted
StackAdapt's CEO, Vitaly Pecherskiy and The Drum's senior editor for branded content, Jenni Baker talking on a panel

28 May 2024

5 min read

Sponsored

How to embrace AI-powered programmatic: ‘Step away from the hype’
Promoted
Netflix signage on roof

16 May 2024

4 min read
The Drum’s Daily Briefing: Netflix’s ad server plans & news not ‘unsafe’ for adver...
netflix

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024