How brands can close the gap between gen AI expectations & reality
Gen AI isn’t just a tool; it’s a revolution in the advertising industry. A new report explores leading use cases on the buy-side and investments required for a gen AI-powered future.
Gen AI in Advertising report from eMarketer and LiveRamp
With over 60% of advertisers already using generative AI for creative production, and many more tapping into its capabilities to gain deeper insights from campaign data, the impact of gen AI is profound. But there’s still a big gap between expectations and reality.
As gen AI adoption continues to grow, it’s not just about new use cases; it’s about heralding a new era in advertising. But for brands that aren’t already utilizing it and want to start, or those who are just at the beginning of their AI journey, where should they focus?
Download the Gen AI in Advertising report from eMarketer and LiveRamp to:
- Understand the current gen AI landscape and leading use cases on the buy-side
- Learn how gen AI can help generate new creative content for personalized product discovery
- Leverage gen AI tools to reimagine the commerce experience with tech-enabled shopping.
Content created with:
LiveRamp
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