Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

construction worker

2 days ago

3 min read
Stouffer’s tackles the dreaded ‘What’s for dinner?’ question in hilarious new ad c...
Nestle
girl drinking VitaminWater on the brooklyn bridge

2 days ago

6 min read
Exclusive: Why Spike Lee made a spate of NYC-inspired Vitaminwater ads for Coca-Cola
Coca-Cola
TGI Friday's sign against a blue sky
Premium Item

2 days ago

6 min read
How TGI Friday’s made its media more cost-effective in tough economic times
Food & Drink
little girl in a car

2 days ago

8 min read
Best Ads of the Week: Omega’s opulent Olympics ad & Olivia Wilde’s auto advertising de...
Ads of the Week
The front page of a newspaper reads 'Welcome to the Olympics' in French

2 days ago

5 min read
It’s the summer of sports – and sponsorship
The Drum Network
Explore Tripadvisors 'Brands we Travel with' insights report

2 days ago

4 min read

Sponsored

It’s all about the journey – but which brands are along for the travel ride?
Promoted
British Airways
Premium Item

2 days ago

9 min read
Is the British Airways brand robust enough to return to its glory days?
british airways
A travel influencer takes a photo of her travels

3 days ago

6 min read
Disrupting travel: How influencers are inspiring the next generation of holidaymakers
Open Mic
"ESPN Fantasy Football | Wings"

3 days ago

4 min read
ESPN & partner agency BSSP on celebrating fantasy football’s passionate communities
Sports Marketing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024