Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

A woman sits at a table at a party with a carton of juice in front of her

25 Jul 2024

5 min read
When it comes to sustainability, agencies need to offer action as well as words
The Drum Network
People stand in a row in a field making love hearts by joining their hands

19 Jul 2024

5 min read
Brands have the power to help end the loneliness epidemic
The Drum Network
The Drum and Podge design breakfast

19 Jul 2024

4 min read
The Drum’s creative coverage brings design back into the fold
Artificial Intelligence
Only 2.6% of public or private company boards globally contain a CMO

18 Jul 2024

5 min read

Sponsored

Get on board: what CMOs need to know to earn a place on the board
Promoted
Discover the learnings behind award-winning Cannes campaigns from Samsung, Heineken, Movistar, and DoorDash

17 Jul 2024

5 min read

Sponsored

What’s in a win? Behind the scenes of Cannes Lions 2024’s victors
Promoted
Pride flag

17 Jul 2024

4 min read
Why the ‘get woke, go broke’ narrative is all wrong
Diversity & Inclusion
wisp OOH wild posting

10 Jul 2024

3 min read
Wisp’s provocative ‘We Heart Healthy Vaginas’ ads take on censorship of women’s he...
censorship
Nascar fans
Premium Item

10 Jul 2024

13 min read
Nascar CMO on why the league is racing to win over younger, more diverse fans
Nascar
samsung store exterior

09 Jul 2024

6 min read
Samsung labor strikes unlikely to dent finances ‘in an age of apathy,’ experts say
Samsung

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024