Categories Marketing Agencies Creative Media Sustainability Technology

Brand strategy

Brand strategy is an important aspect of building influence and favorability with both consumers and the market, therefore, it is important that brands put a sound strategy in place to achieve their business goals.

We probe the positions taken by, the personas adopted by and the promises made by today’s most important brands, from global market leaders such as Coca-Cola and KFC to the plucky challengers making their mark.

Tetris building blocks

3 days ago

5 min read

Sponsored

3 trends shaping the future of brand-building
Promoted
The sun low over the sea with waves breaking on the beach

3 days ago

6 min read
The economic sun is shining, but is your e-commerce strategy beach-ready?
The Drum Network
Black Rifle Coffee is an example of a Conservative brand

3 days ago

7 min read
The media reason there will be a surge in ‘anti-woke’ brands
Opinion
Mondo Duplantis soars above the Sacré-Cœur Basilica

4 days ago

15 min read
Watch gold medal-worthy, 2024 Olympics & Paralympics ads from the BBC, Louis Vuitton, etc.
Olympics
sam friedman

4 days ago

5 min read
NFL’s Samantha Friedman on content marketing trends ahead of The Drum Awards Festival
NFL
Image of Microsoft CSR engagement
Premium Item

4 days ago

6 min read
Why Microsoft turned to designers to overhaul its social impact strategy
Brand strategy
Airlines

4 days ago

9 min read
Consumers don’t always hold airlines responsible for failings
travel and tourism
Carmy from the Bear... looking quite intense

4 days ago

7 min read
The Bear necessities: 6 non-negotiables of irresistible food advertising
Opinion
An AI editor

4 days ago

7 min read
3 lessons from SheerLuxe’s Reembot AI editor fiasco
Opinion

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024