Categories Marketing Agencies Creative Media Sustainability Technology

Brand purpose

Whether it’s Bodyform breaking taboos, Patagonia expressing its eco credentials or Ben & Jerry’s taking a stand on any number of societal issues, we look at brands’ reasons for being beyond just making money.

We take a closer look into a brand's purpose - its reason for existing and the things it stands for.

A shot of Downing Street

05 Jul 2024

5 min read
Labour’s ad policy vacuum presents a huge opportunity for purpose-driven brands
Opinion
The Eiffel Tower featuring the Olympic logo

04 Jul 2024

6 min read
Purpose, not promo: How we’re using partnerships at Paris 2024 to help athletes
Opinion
The Eiffel Tower is visible through one of the Olympic rings

03 Jul 2024

5 min read
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
MoneyGram Haas F1 team was more than about just visibility; it was about shared values

02 Jul 2024

5 min read

Sponsored

MoneyGram’s CMO on its F1 partnership: ‘People get behind it because it’s genuine’
Promoted
A row of Union Flag bunting

02 Jul 2024

5 min read
Polls are often wrong, so can search data predict the UK general election result?
The Drum Network
A female hockey player celebrating in a blue jersey

01 Jul 2024

6 min read
Let’s not lose the individuality of women’s sport in the (vital) push for equality
The Drum Network
Graphic from the Disqo report

28 Jun 2024

7 min read
Has staying silent this Pride Month helped or harmed brands?
Diversity & Inclusion
Lynx robbery, a modern classic ad

27 Jun 2024

4 min read
Funny ads are no laughing matter. They’re a serious opportunity
Opinion
A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024