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Apple

We explore the latest news and updates from Apple.

This popular brand is not only a flashy hardware producer with sleek and memorable marketing, but also a software and services provider with iOS and the App Store.

Here at The Drum we cover, and closely monitor, the brands recent pushes into gaming and TV.

OpenAI logo on mobile screen

10 Jun 2024

4 min read
OpenAI’s C-suite shakeup continues with two new appointments as Apple collab is unveiled
Apple
Apple
Premium Item

20 May 2024

11 min read
Why do so many ads get panned or banned? And how can agencies stop dropping the ball?
iPad
Samsung picks up the pieces from Apple Crush

16 May 2024

2 min read
Ad of the Day: Samsung salvages crushed debris from pilloried Apple spot
Apple
Apple

10 May 2024

5 min read
Weekly AI Recap: Apple’s new M4 chip, Dotdash Meredith signs licensing deal with OpenAI
Apple
Apple's ad

09 May 2024

9 min read
Adland hates Apple’s new iPad ad. Has the criticism gone too far?
Apple
Crush by Apple

08 May 2024

2 min read
Ad of the Day: Apple crushes everyday objects to promote thinnest-ever device
iPad
Apple Vision Pro

25 Apr 2024

4 min read
The Apple Vision Pro is down but not out, experts say
Apple
Apple store

21 Mar 2024

11 min read
Landmark US antitrust case against Apple ‘is not a slam dunk’
Apple
midnight
Premium Item

12 Mar 2024

11 min read
Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
Apple

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