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Agency Advice

Each week we ask agency experts from around the world for their take on tough questions and challenges facing the marketing and advertising industries.

Find out what they had to say.

ChatGPT being shown on a laptop
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03 Apr 2024

8 min read
Can agencies embrace AI tech without spooking staff?
Agency Advice
midnight
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12 Mar 2024

11 min read
Is Apple’s 19-min manga ad worth the runtime? 19 top creatives discuss
Apple
A still from Uncommon's Quaker ad
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04 Mar 2024

7 min read
‘No such thing as too much emotion,’ but should brands earn the right to make weepy ad...
Agency Advice
A still from Uncommon's Quaker ad
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01 Mar 2024

7 min read
‘Feeling machines who think’: how ad creatives can reach the heart through the head
Agency Advice
A still from the latest Quaker ad
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29 Feb 2024

9 min read
Creatives tell us how to find the Goldilocks zone for emotional storytelling in ads
Agency Advice
A fridge full of colourful food
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20 Feb 2024

8 min read
When a food & drink trend reaches its sell-by date, how should brands respond?
Food & Drink
Vitality sausage dog
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14 Feb 2024

8 min read
How to update a brand mascot without upsetting your audience
Agency Advice
A person doing a mathematical equation on a notebook
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06 Feb 2024

10 min read
How to get more budget out of your agency boss to invest in staff
investment
A tightrope walker over a vast chasm

31 Jan 2024

5 min read
3 common agency proposition mistakes to avoid in 2024
The Drum Network

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