Taboola - Profile | The Drum

Taboola powers recommendations for the open web, helping people discover things they may like.

The company’s platform, powered by artificial intelligence, is used by digital properties, including websites, devices and mobile apps, to drive monetization and user engagement. Taboola has long-term partnerships with some of the top digital properties in the world, including CNBC, BBC, NBC News, Business Insider, The Independent and El Mundo.

More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment. Following the acquisition of Connexity in 2021, Taboola is a leader in powering e-commerce recommendations, driving more than 1 million monthly transactions. Leading brands including Walmart, Macy’s, Wayfair, Skechers and eBay are among key customers.

Learn more at www.taboola.com and follow @taboola on Twitter.

Disclaimer - Forward-Looking Statements

read more about us

Location

N/A

Founded

2007

Staff

2000

Clients

Future Publishing

BBC

BUPA

Volvo

The Independent

Spotify

Lily's Kitchen

Canada Goose

Look After My Bills

Reach PLC

Naked Wines

Show all

Show more

A young woman shops e-commerce on her mobile cell phone

Publishers are going all in on e-commerce – here's why it’s an opportunity for retailers

Our panelists discussing why contextual targeting might offer marketers more opportunities than cookies ever did

You are what you read - why readership data matters more than cookies ever did

Woman sits on bleachers reading her phone

Native advertising: debunking 3 common myths

See all

Only 25% of advertisers are ready for a cookieless world - these 7 strategies can help

Stop the scroll: boost native ad attention with these 4 data-backed creative strategies

The gateway to conversions: 5 ways retailers can create incremental opportunity

4 expert tips for using generative AI to maximize native ad effectiveness

Incrementality's the missing ROI for brands - but what is it, and how can you harness it?

5 winning strategies for mid-funnel consideration campaigns

See all

Honda Australia Sees 27% increase in ‘Find a Dealer’ Searches on Taboola With Zenith Media

Ancestry & Performics Exceed Online Ad Awareness Goals with Taboola High Impact Video Ads

Kia More Than Doubles Unaided Awareness in the US and Increases Completion Rate by 30% in Korea with Taboola Video Campaign

See all

Taboola and Kaspersky Win Performance Marketing World Global Award 2023 For Cybersecurity Campaign Which Beat CPA Goal By 86%

Taboola Beta Tests Integration of Generative AI, Including ChatGPT, to Revolutionize Ad Creation for Advertisers

Taboola to Acquire Gravity R&D, Founded by The AI Engineering Team that Won The Netflix Recommendation Prize; Adds New R&D Hub in Hungary to Accelerate Product Development

See all