Categories Marketing Agencies Creative Media Sustainability Technology

The Responsible Marketing Hub with Google

Content created in partnership with Google

In the rapidly evolving advertising landscape, driven by changing regulation, technology and consumer expectations, the need to drive marketing effectiveness is more crucial than ever. Marketing leaders who act now, by pivoting to privacy-enhancing AI-powered advertising solutions, will be the ones to improve the value of media spend and unlock growth. Dive into the content below for essential tips, insights and perspectives from Google experts and industry specialists to help your business get ahead.

AI is an opportunity for both CMOs and practitioners to reframe marketing as a profit center, not a cost center.

29 Jul 2024

7 min read

Sponsored

Google’s UK VP of marketing: ‘It’s not too late to be early’ with AI
Promoted
How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

Sponsored

How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
Promoted
Google’s UK Measurement & Effectiveness Summit on how marketers can embrace marketing’s measurement moment

30 Apr 2024

6 min read

Sponsored

11 things we heard at Google’s Measurement & Effectiveness Summit
Promoted
The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

Sponsored

The marketer’s guide to advertising measurement in 2024
Promoted
The Drum Predictions 2024 panel: An inflection point for marketing

13 Feb 2024

5 min read

Sponsored

How can marketing leaders seize AI at scale to ‘get the edge’?
Promoted
Car Finance 247 is fueling growth in search by putting privacy first

29 Jan 2024

5 min read

Sponsored

How to drive marketing performance on the privacy-first web
Promoted
Independent editorial, supported by
Google Logo
9 tips to help marketers to prepare for a new data & privacy landscape in 2024

26 Jan 2024

12 min read

Sponsored

The CMO’s data privacy checklist for 2024
Promoted
How advertisers can get ahead on protecting privacy in a future without third-party cookies

11 Jan 2024

9 min read

Sponsored

Demystifying Privacy Sandbox - what advertisers need to know now
Promoted
four people on stage at Google's Privacy Forum

14 Dec 2023

7 min read

Sponsored

An ethical data framework creates a ‘rock solid foundation’ to build out AI principles
Promoted

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024