Nissan Canada’s new creative drives home life’s highs & lows

Launching today, the ‘Whole New Thrill’ campaign explores the tensions all drivers face, whether they be a first kiss in your parents’ driveway, a night drive on an unfamiliar road in the rain or a day out with the dog.

Yet, as the ads communicate, most of us haven’t benefited from the help of Nissan’s tech, including the Head-Up Display, Rear Door Alert and Google Built-In.

With these ads, Nissan Canada aims to stand out from its competitors by emphasizing simple storytelling and connecting with drivers on a personal level.

“This campaign demonstrates Nissan’s continued focus on putting the driver and their wants first,” Nissan Canada’s director of marketing, Ken Hearn, said. “Telling a story which underscores the way each vehicle can make everyday moments a little more thrilling.”

Juniper Park\TBWA, a Toronto-based creative agency, led the campaign.

“Sometimes the answer is right in front you,” added Bill Chamness, vice-president of strategy at Juniper Park\TBWA. “The campaign insight was born from a widely-published-industry-data-point: the average Canadian car currently on the road is more than 10 years old, which means even Nissan’s old technology features are new to Canadian buyers.”

Chamness went on: “Secondly, when we went out and talked to new Nissan buyers, they always mention the one specific feature that they love because it magically alleviates a specific problem/concern for them. This campaign is an ode to those very specific magical moments.”

The work runs in Canada across TV, digital, social and out-of-home (OOH) channels.

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