The combination of the scorching heat of the sun and pollution often causes hair damage – resulting in hair dullness, dryness, and stubborn frizz.
Talking about the cause of hair damage, Dr. Shilpa Vora, Chief R&D Officer, Marico Ltd. explains the impact of heat and humidity on hair and how hair damage can be tackled says, “The combination of heat, humidity and pollution can take a toll on our hair health. The hard water damages the hair, making it dull and prone to breakage.”
She further explains, “The summer heat causes your scalp to sweat and that combined with the oil on your scalp makes your scalp greasy, sticky and itchy. Due to this, oiling is usually the last thing on your mind, but we need to change the way we oil our hair, especially in the summers. The trick is in applying oil after a hair wash and on a dried and clean scalp. A light, non-sticky hair oil like Hair & Care Triple Blend enriched with Aloe Vera, Olive Oil & Green Tea is not only easy to apply but is also easily absorbed in the scalp. It’s refreshing fragrance also keeps your hair smelling fresh.”
Sharing the importance of Aloe Vera in repairing hair damage, Dr. Vora adds, “Aloe Vera is a natural ingredient that has been used for centuries for its healing properties. When it comes to hair, Aloe Vera is a great natural remedy for promoting hair growth, preventing hair fall, and improving overall hair health. Aloe Vera helps to remove dead skin cells from the scalp, which can help to unclog hair follicles and promote hair growth.
Additionally, Aloe Vera is rich in vitamins and minerals that can nourish the scalp and hair, making it stronger and less prone to breakage. It can also help to soothe an irritated scalp and reduce dandruff. Aloe Vera can help up your hair game as it is a natural, anti-inflammatory, moisturizing, and nutritious ingredient. Hence, Aloe Vera remains a potent ingredient for nourishing hair care products!”
Somasree Bose, Chief Marketing Officer, Marico Limited said “Hair & Care Triple Blend Oil, enriched with Aloe Vera, Olive Oil, and Green Tea, is known to repair up to 100%* hair damage, giving smooth, soft, and bouncy hair to women across age groups. With the evolving needs of our modern lifestyle coupled with environmental aggressors like heat, dust, and pollution, we have come up with a triple blend oil that will best take care of the damage caused to our hair.”
Additionally, Hair & Care has just collaborated with Rubal Shekhawat, the first runner-up at Femina Miss India 2022 who will be featuring in their upcoming TVC to promote the Hair & Care triple blend oil.
Buy the Hair & Care Damage Repair Non-Sticky Hair Oil available at Amazon & Flipkart (Rs. 162 for 300ml).
(*All references to damage refer to surface damage. Based on lab studies on hair breakage v/s untreated hair).
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