~ ‘Junior Killer’ from the fashion house KILLER Jeans target high street fashion for young boys in Casual, Sports and Classic wear~

Junior Killer‘ a new range of high street fashion for young boys was launched amidst much fun and frolic yesterday. The new brand segment is from the house of Kewal Kiran Clothing Limited (KKCL), the company behind Killer Jeans, the largest selling denim brand in India. With this new brand, KKCL hopes to elevate the style quotient for the young fashion-conscious men between the age group of 4 to 16yrs with a wide range of styling options to choose from.

The official unveiling of Junior Killer was marked by a spectacular fashion show that showcases the brand’s inaugural collection in the presence celebrity parents and actors Actress Bipasha Basu and Actor Karan Singh Grover. The showing also unveiled the vibrant TVC shot in Amsterdam.

Junior Killer’s debut collection has been meticulously crafted to meet the unique needs and preferences of today’s discerning young boys. With an extensive range of clothing options, Junior Killer has uniquely crafted categories of clothing for boys – Casual, Sports and Classic. From denims to t-shirts, shirts and co-ords, the collection caters to various occasions and styles, ensuring that every young boy can express his individuality. From casual wear to occasion wear, Junior Killer offers an array of options that seamlessly blend style and comfort.

Speaking about the launch, Hemant Jain, Joint Managing Director – Kewal Kiran Clothing Limited said, “We are thrilled to introduce Junior Killer, a brand that embodies the spirit of today’s young boys. We have carefully curated this collection to not only reflect their unique style but also empower them to make a mark in the world while staying true to their roots. Our aim is to provide fashionable options for young boys who value both style and substance.”

The inspiration behind Junior Killer’s debut collection draws from the everyday style of boys, celebrating their dynamic and adventurous spirit. With prices starting at just Rs. 499 and going up to Rs. 2399, the brand offers high-quality fashion at accessible price points. Junior Killer collection will be available across leading multi-brand outlets as well as Killer Exclusive stores, K-Lounge and National Chain Stores starting with their inaugural SS’24 collection.

About Kewal Kiran Clothing Ltd: Kewal Kiran Clothing Limited is a 40 plus year legacy company in the Indian retail & fashion industry. Started in the 1980, by brothers Kewalchand Pukhraj Jain and Hemant Pukhraj Jain, as an apparel manufacturing business with focus on denim. Today, KKCL has a wide range of offerings from Jeans, T-Shirts, Shirts, Shorts, Jackets, Blazers, Winterwear, Athleisure, Accessories under flagship brands like Killer, Integriti, Lawman pg3 and Easies with presence across EBOs, MBOs, National Chain Stores throughout India.