#HGStreet – India’s Premier Culture & Lifestyle Festival returns to Mumbai with a bang!

~ 2nd edition of Homegrown’s HGStreet Festival to be held on March 18-19, 2023 at Richardson and Cruddas Mills, Byculla~

Showcasing India’s burgeoning cultures and creative disciplines, Homegrown’s 2^nd edition of #HGStreet Festival is back in Mumbai. An intersection of creativity, music, arts, film, photography, sneaker and streetwear, fashion, sports, talks, pop-up stores, showcases, exhibitions, conversations, workshops & more, the festival will pan over two days, 18^th and 19^th March 2023. Coming alive in a historic industrial warehouse across 80,000 sq feet, first founded in 1858 – Richardson and Cruddas Mills, Byculla, the #HGStreet will bring together people from different walks of life to celebrate the underground artistic innovation and expression.

Translating a sneaker & street culture festival in 2018/2020 to an all-encompassing Homegrown, Culture & Lifestyle festival – HGStreet2023 – one that is rooted in the varied interests and an amalgamation of all things that have built the foundation of Homegrown. #HGStreet festival 2023, a first-of-its-kind India’s Premier Culture and Lifestyle Festival in India is a lens into contemporary Indian culture and creativity today.

A format never explored before in a historic 165-year-old warehouse, 40+ music acts- by global and Indian voices, 8+ thematic exhibitions, 10 workshops & masterclasses by experts in creativity, film, design, fashion & culture, #HGStreet2023 is the melting point for diverse cultures. For the cinephiles and connoisseurs of everything luxury, the festival will witness 6 exclusive fireside chats in spaces of Film, AI, and luxury helmed by celebrated local and global talent such as Shakun Batra, Director & Film Maker, Abderrahmane Trabsini, Founder of Daily Paper, among others. It is a festival that will bring together more than 40 visual artists and futurists who will showcase their riveting pieces of art that will immerse the audiences in the inspiration and story behind it.

#HGStreets aims to champion a world brought together by diverse forms of art and creative disciplines and cultivate a platform that encourages free-flowing conversations and ingenuity. A great way to connect with like-minded people across various streams and connect emerging cultures; the festival seeks to collectively build a sense of community.

Commenting on the festival, Varsha Patra, CEO, Co-Founder, Homegrown says, “#HGStreet Festival is a celebration of all things Homegrown – the next generation of contemporary Indian culture and creativity. The intent was to break away from traditional formats in India, with the hope to create a differentiated festival experience that sits at the intersectionality of varied interests and feeds the creative soul – one that’s quintessentially Homegrown – not confined I not defined.”

Varun Patra, CMO, Co-Founder, Homegrown added, “# HGStreet Festival aims to bring every touchpoint of culture & lifestyle resonating with new age India under one roof. This year, we will be introducing our audience to South Asian and international artists who will be performing LIVE at the 2-day festival. We truly believe that #HGStreet is a forum for a great exchange of ideas and different perspectives coupled with the energy of next-generation talent to come together. It is definitely a space for all ages, perspectives, and interests.”

The festival promises to be an adventurous playground of culture and creativity that will weave the fabric of Homegrown, South Asian, and global talent.

4 MUSIC STAGES I 40+ NEXT-GEN MUSIC ARTISTS I 8 ART & DESIGN EXHIBITS I 5 BRAND LABS I 25+ NEXT-GEN BRAND POP-UPS I 6+ PANELS & WORKSHOPS I GLOBAL SNEAKER & STREETWEAR I FOOD & MIXOLOGY I 1 X NEXT GEN DESIGNER FASHION SHOW AND MORE

#BRANDLABS: By leading global & local brands with immersive experiences, exclusive launches & more.
#HGCREATIVES: Exhibitions, showcases, screenings of Homegrown, South Asian and Global talent.
#HGSUMMIT: Panels & fire-side conversations with cultural and creative thought leaders.
#HGMUSIC: Stages, workshops and listening sessions with 40+ South Asian & global artists.
#HGACADEMY: Maker Space with workshops, master classes & more.
#HGSUPPLY: Shopping district + Exclusive launches & drops

#HGMUSIC: DISCOVER 40+ NEXT-GEN MUSIC acts from India and Los Angeles I

4 MUSIC STAGES | 4 AFTER PARTIES. LINE-UP includes names as Adi, Anoushka Maskey, Dappest x Adl, Dj Proof, Hanumankind, Irfana, Mary Ann, Lojal, Ksc, Nida, Soopy, Sindhi Curry, Tsumyoki, Ranj x Clifr, Reble among others.

#HGART: 8 CURATED EXHIBITIONS: ART I DESIGN I 3D AND FUTURE TECH

8+ Visual art and photo exhibits

THE CURATED EXHIBITIONS:

‘Through Their Lens’: THE PHOTO EXHIBIT

Some of the curated artists include Farheen Fatima, Shibani Mitra, Pretika Menon, Lekha Rathnam and more…

‘Future of’: THE 3D/2D DIGITAL ART EXHIBIT

Reimagined Indo-futuristic spaces/environments, humans/ humanoids, products & commodities

The curated artists: Rishidev, Johnny Ganta, Vabyvel, Vartika Jangid …

Untranslatable words & the feelings they evoke’: THE TYPE PROJECT

The curated artists include Ek Type, Yash Prajapati (The bearded Jedi), Kimya Gandhi, Manav (ManVsType)

#BRANDLABS: 4+ Brand labs with immersive experiences, exclusive launches and workshops

CASA BACARDÍ

Bringing the tropical way of life to Mumbai city! With a main stage that includes international music acts,dance workshops, a screen print shop & much more!

DEWAR’S STAY CURIOUS HQ

Expect an immersive audio-visual, future-tech experience with 6 visual artists & musicians,mixology workshops & an exclusive t-shirt drop. Stay Curious!

BREEZER VIVID ZONE

An experiential space to ‘PLAY ON’ with workshops by artist and Creative Director Sawant Sanskar, a fun slushy counter, and emerging homegrown Gen-Z brands like Sazo, In Shady company, with more in store.

BUDWEISER

BudX LAB with the Main music stage with top tier hip hop, techno & A/V Artists and #HGAcademy by Bud Beats with creative workshops with creative thought leaders + clothing drop.

JOHN JACOBS JAZZ RECORD STORE

A cool vinyl jazz record space + John Jacobs eyewear shop that celebrates the rich history of Jazz music through a collection of Indian and International records & intimate vinyl listening sessions.

#HGSUMMIT: FIRESIDE CONVERSATIONS AND PANELS WITH LEADING CULTURAL AND CREATIVE THOUGHT LEADERS:

The Homegrown Movement: shaping the course of the artistic, creative and commercial zeitgeist in India as well as across the world – Moderated by Aneesh Bhasin (co-founder of SVAMI and host of podcast ‘Niche Things’)
‘Through their Lens’: an exploration into the world of cinema and storytelling through a lens that has long been overlooked: Moderated by Radio Mirchi RJ: Actor Shriya Pilgaonkar, Filmmaker Reema Sengupta
Democratization of Storytelling through OTT. The subject of the panel will focus on how the art and the subject matter of storytelling has undergone a democratic transformation since the advent of OTT platforms – Names: Shakun Batra, Ashim Ahluwalia (Class), Sonam Nair (Masaba Masaba), Abhay Pannu (Rocket Boys) – Moderated by Smriti Kiran
Navigating the future of Ai. How Will It Change The World? – Moderated by Mangalam Maloo of CNBC TV18
Building Global Streetwear, Community and Culture with Daily Paper Founder from Netherlands