Categories Marketing Agencies Creative Media Sustainability Technology

Women's Football

Brands are slowly waking up to the opportunities in women's football. By operating in the women's sports space, brands can benefit not only themselves but women's sports as a whole.

Ex-Lioness Rachel Yankey (left) talking to The Drum's Hannah Bowler

02 Jul 2024

5 min read
Ex-Lioness Rachel Yankey on why brands need to pick up the fight for women’s football
Women's Football
A woman stands in front of a football stadium wearing a black suit.
Premium Item

14 Dec 2023

5 min read
How Dark Horses used Twise to give virtual Fifa presidency candidate a voice
Football
Two women playing football

28 Jul 2023

4 min read
In women’s sport, equality is coming home – but it still needs your help
The Drum Network
A woman and a football

26 Jul 2023

5 min read
Powerful storytelling in women’s sport won’t end with the World Cup
The Drum Network
v

19 Jul 2023

6 min read
Best Ads of the Week: A Women’s World Cup whirlwind and a cat band’s breakout single
sustainability
lioness
Premium Item

19 Jul 2023

4 min read
How to use the creator playbook to get the most out of Women’s World Cup activations
Social Media
Budweiser World Cup
Premium Item

18 Jul 2023

10 min read
Despite tricky timings for many viewers, brands shouldn’t sleep on the Women’s World C...
Football
Pixel

17 Jul 2023

7 min read
This isn’t a men’s World Cup; women are creating new norms
Opinion

17 Jul 2023

3 min read
Ad of the Day: You’ll never guess Orange France’s World Cup plot twist
Football

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024