UninterruptAds by VSK Public Relations

People who don't subscribe to the premium version of Spotify know that the ads can ruin the vibe of their favorite playlists. But Budweiser created a new way of advertising with UninterruptAds: a pioneering initiative that converts songs that mention the brand’s name into targeted ads within the platform in Brazil.

When Brazil’s team identified that its name is present in more than 500 tracks on Spotify, the beer brand decided to transform this spontaneous promotion into ads that don't interrupt the listener's moment.