Categories Marketing Agencies Creative Media Sustainability Technology

Virtual Reality (VR)

VR technology is considered a rapidly growing industry with many exciting possibilities, and it is expected to continue to advance and become even more widely adopted in the future.

We explore how Virtual Reality has the potential to transform the way brands and consumers interact, whether that is through VR features on social media or via a brands own VR app.

An art deco-style rocket, at Cape Canaveral, US

22 Jan 2024

6 min read
Mixed reality, wearable tech, and AI: 2024, the year spatial computing takes off
The Drum Network
Asgard’s Wrath 2

20 Dec 2023

6 min read
Meta blends reality and fantasy to build hype for the launch of Asgard’s Wrath 2
bbdo
The Go Go's at Live from the Upside Down

27 Jun 2023

4 min read
Winning trends from The Drum Awards for Marketing #1: value in the virtual
Experiential Marketing
Apple's new Vision Pro headset

14 Jun 2023

4 min read
Why wait for Apple’s Vision Pro? Now’s the time for affordable spatial computing
The Drum Network
Apple's new Vision Pro headset

07 Jun 2023

5 min read
How to cultivate the right headspace for Apple’s Vision Pro headset
The Drum Network
Apple store

06 Jun 2023

6 min read
Apple sets new vision for future of computing & opens new opportunities for brands
Opinion
A view of a meteor crater from an airplane window

28 Mar 2023

5 min read
The metaverse hype crash is the best thing to happen to web3
The Drum Network
AR/VR / XR Expo
Premium Item

28 Feb 2023

6 min read
How to amplify your brand awareness using augmented and virtual realities
augmented reality
Four people wearing virtual reality headsets while sitting down on stools. A large renaissance painting hangs above them.

10 Jan 2023

4 min read
What does the future hold for AR, VR and experiential marketing?
Experiential Marketing

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024