Uber crafts origami versions of its cars out of event tickets
It’s to promote its pre-booking service, not just spontaneous journeys.
Mother London's campaign for Uber / Mother London
As part of its ‘Go Anywhere’ campaign, travel app Uber has created a series of out-of-home activations that feature images of cars made from paper.
Each car has been crafted from event tickets, such as the theatre, football matches and even date nights.
The campaign is launching in the UK and will be amplified through social and digital media.
Credits
Brand: Uber
Clients: Ceili Hubbard, head of marketing UK Mobility; Anna Drake, marketing manager, Florentijn Diepeveen, creative director
Creative agency: Mother
Strategy: Mother
Creative: Mother
CGI Production: Taylor James
Media: Essence Mediacom
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