Categories Marketing Agencies Creative Media Sustainability Technology

Twitter

Social media platforms such as Twitter are a vital cornerstone of the internet and now play an influential role in society. With 300+ million users, the platform has garnered enough soft power that it can influence political elections, becoming the go to source of information for important news events.

Take a deep dive into the strategies Twitter uses to operate a successful advertising service that is able to keep the business running.

X app display in app store on mobile phone screen

12 Jul 2024

8 min read
X’s ad policies & pay-to-play blue checks face probe; experts see more EU crackdown ahea...
Social Media
A collage of memes of the political leaders in the 2024 election

04 Jul 2024

9 min read
How fleeting memes, not memorable marketing, came to dominate the UK general election
Twitter
Elon Musk and Mark Read

19 Jun 2024

7 min read
Elon Musk on why he told advertisers to ‘go fuck yourself’ – and why he wants them b...
Cannes Lions
Facebook profile open on laptop

10 Jun 2024

4 min read
Google, Meta, TikTok & others agree to improve age assurance for alcohol advertising
Google
X app logo in a sea of other app logos

12 Mar 2024

9 min read
Media experts split on the viability of Musk’s proposed YouTube rival
Google
US Congress building

31 Jan 2024

15 min read
5 key takeaways from Meta, TikTok, X, Snap’s Congressional hearing on kids’ online saf...
Facebook
Video on mobile

10 Jan 2024

7 min read
X’s newly proclaimed ‘video-first’ strategy unlikely to assuage advertisers, experts...
Social Media
X app on mobile screen

09 Jan 2024

6 min read
X is (once again) suspending accounts of journalists who have been critical of Musk
Social Media
A person's hand, scrolling on the homescreen of a smart phone

09 Jan 2024

5 min read
Whatever happens to Elon Musk’s X, ‘everything apps’ are the future – just ask WeC...
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024