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TikTok

TikTok, one of the fast growing social media platforms with over 1 billion active users, has been causing cultural waves over the last few years.

Along with the brand being a Chinese owned company and the potential data security issues that come with it, Gen Z are now using the platform as a search engine over the likes of Google. This has sparked fears that the amount of fake news and mis-information could spiral.

A hand holds a mobile phone taking a picture of a sunset on a beach

29 Jul 2024

5 min read
Amid ‘anti-tourism’ protests and TikTok mania, travel marketers must tread carefully
The Drum Network
Gemini and ChatGPT

23 Jul 2024

8 min read
Here's how tech companies are policing AI-generated political misinformation
Google
A collage of memes of the political leaders in the 2024 election

04 Jul 2024

9 min read
How fleeting memes, not memorable marketing, came to dominate the UK general election
Twitter
Political leaders

03 Jul 2024

39 min read
Which party has run best campaign in UK’s first ‘TikTok election’?
General Election
TikTok Shop seller portal interface on screen

27 Jun 2024

11 min read
Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?
Social Media
TikTok app on phone in chains and lock

21 Jun 2024

5 min read
What might a world without TikTok really look like for brands?
Opinion
tiktok logo

20 Jun 2024

10 min read
This new TikTok trend puts spooky twists on old memes with AI
Opinion
TikTok screengrab from Reiss' flashmob

20 Jun 2024

3 min read
Ad of the Day: Fashion brand Reiss recreates ‘finance bro’ TikTok flash mob
fashion
Girl filming herself on phone

17 Jun 2024

5 min read
TikTok debuts humanlike AI-generated avatars & language dubbing for brands & creators
Cannes Lions

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