FreeWheel, A Comcast Company powers the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers.

We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.

The Power of CTV

October 19, 2020 | 2 min read

To date, ad spend on digital video pales in comparison to traditional linear television, but according to a recent study by eMarketer, CTV ad spend is projected to surpass $10 billion in 20218

eMarketer also noted that 2019 CTV ad spending in the U.S. has grown 37.6% reaching just shy of $7 billion compared to $72.7 billion for linear television in 2018.

Some agencies and advertisers still approach digital with a degree of increased scrutiny given concerns associated with viewability, fraud and accountability. While these concerns are often mitigated by what we define as “premium video” - professionally produced, rights-managed video content presented in a high-quality environment - additional advantages exist when that content is consumed on CTV.

For consumers, CTV provides access to an array of made-for-TV content, both on-demand and live, the way it was meant to be watched: in a lean-back, living room environment. For publishers, it provides a unique distribution platform that creates a premium user experience and helps reach audiences on the TV screen that otherwise may choose to cut the cord. For marketers, it promises the ability to buy highly engaged viewers on a targeted, impression-by- impression basis.

Dive into the unique benefits of CTV and what to believe or question about the rhetoric surrounding this transformational platform. Read the full insight report here >>