The Drum Awards for Marketing: the absolute best campaigns and talent from 2022
The Drum Awards for Marketing reward brands and marketing teams that truly understand their customers.
The Drum Awards for Marketing winners revealed
From Johnnie Walker to Pampers and Ben’s Original, some of the world’s top brands, agencies and organizations have been recognized for outstanding work in their respective categories at our annual awards ceremony.
Below, we round up the campaigns, teams and talent that have been awarded in 2022.
Advertising
Klarna, Motel, Bountiful Cow and Kinetic
’Discover the Truth’
Click here to read the full case study.
Automotive & Transport
Megabus and Tin Man
’The Grand Reunion’
Click here to read the full case study.
B2B
Finastra and Silver Agency
’Open by {default}’
Click here to read the full case study.
B2B Brand Team of the Year
Lycored
Click here to read the full case study.
B2B Integrated
GenM and Propaganda
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B2C Integrated, FMCG and the Grand Prix
PHD UK and Diageo for Guinness
’Looks Like Guinness’
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Best Brand Experience or Event
Diageo and BCR Imagination Arts for Johnnie Walker
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Best Responce to Change and Rebrand or Relaunch Strategy of the Year
Ben’s Original and The&Partnership
’We are all original recipes’
Click here to read the full case study.
Best Technology-led Innovation and Mobile
Pampers and Arcadia
Click here to read the full case study.
Brand Collaboration or Partnership
AB InBev and Copa90
’Messi’s 644 toast to the goalkeepers’
Click here to read the full case study.
Brand of the Year
Nike
Brand Development or Extension of the Year
Sky for Sky Glass
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Branded Content
Something and Johnnie Walker
’The One Who Keeps Walking’
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Chair Award and Media Planning or Buying
PHD Global and The North Face EMEA
’Power Further, Together’
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Customer Insight
Zenith UK and Reckitt for Durex
’Private to Public - Changing The Game for Lubricants’
Design
Bader Rutter and Milwaukee Bucks
’Big Footprint’
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Digital
Tin Man and Unilever
’The Clean Edit’
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Diversity & Inclusion Company of the Year
Purple Goat Agency
Emerging Brand of the Year
This
Click here to read the case study.
Finance & Professional Services
Starling Bank
’Seat At The Table’
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Healthcare & Pharma
Transiris/Retina
’The Art of Cells’
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Long Term Marketing Strategy (3 Years or More)
The Tree and Wenzel’s
’Love food, love Wenzel’s’
Most Effective Promotion of The Year
Inbrax and Techno Latam
’Settlements’ (Favela)
Click here to read the case study.
Most Effective use of Data or Insights
Ad-Lib.io and Nestlé Indonesia
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Music & Entertainment
Zerotrillion and Niagara Falls Tourism
’Alessia Cara Live from Niagara Falls’
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New Product or Service Launch Strategy of the Year
PrettyGreen and What They Said
Pantene
Click here to read the case study.
Not for Profit
Cow and World Animal Protection
’Factory Farm Play Set’
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PR
McDonald’s and Ready 10
’Three Fries’
Click here to read the case study.
Public Sector
Police Scotland
’That Guy’
Click here to read the case study.
Retail & E-commerce and Social Purpose
Fanclub and MusicMagpie
’Mount Recyclemore’
Click here to read the case study.
SEO
Reboot Online and ClearItWaste.co.uk
’An Atomic Content Hub for Clear It Waste’
Social Media
Heinz
’Christmas Dinner Big Soup’
Click here to read the case study.
Sponsorship
CHS and The Allianz Group
‘What Would You Tell Your 8-Year-Old Self?’
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Sport & Leisure
DP World Tour and C113 Callaway Golf
’The Farthest Golf Shot Caught in a Moving Car’
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The FT Investment in Brand Award
Adidas
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Travel & Tourism
Qumin and Moxy Hotels
’Where Brave Starts’
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Check out which of The Drum Awards are currently open for entry.