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System1

System1

Two men in suits emerging from their wedding ceremony, one with his arm raised in celebration, the other looking at his wedding ring, as guests throw confetti

17 Jul 2024

14 min read
Don’t make gay ads for the gays, make gay ads for profit
Opinion
morrissons' campaign

05 Dec 2023

4 min read
UK ads break System1’s records in November
aldi
Christmas reruns are working with audiences

22 Nov 2023

6 min read
Cadbury, Coke and National Lottery reruns prove you don't need new Christmas ads
Opinion
snow white

02 Nov 2023

4 min read
Halloween reigns supreme in top US ads of October
Adobe
reese's spot

16 Oct 2023

4 min read
System1 report: Reese’s Halloween spot among the most effective US ads in September
visa
Ice cream

31 Jul 2023

6 min read
Ice-cream brands scoop the top UK ads in July
Opinion
FF - 01

12 Jul 2023

5 min read
A train company made the UK's most liked ad in June
Most Effective Ads of the Month
mario oreo

07 Jul 2023

5 min read
The 5 most-liked US ads in June
oreo
a mother and her son in law bake cupcakes

02 Jun 2023

5 min read
System1’s 5 most effective US ads of May, from Popeyes to Instacart
Popeyes

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024