Stagwell CEO Mark Penn on ad industry trends, political advertising & AI

The Drum at Cannes and Marketing

At Stagwell’s Sport Beach at Cannes Lions 2024, the network’s CEO Mark Penn, a former Microsoft exec and political strategist, speaks to The Drum’s associate editor Kendra Barnett about festival highlight, AI’s role in the ad industry, the biggest challenges facing marketers today, the digital evolution of political advertising and more.

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#YOLO (You're Only LIVE Once)

From big names in entertainment to big games in sport, 2024 is live TV's moment. We put leaders from Uber Advertising, State Farm, Bain, Magna, Fox and FreeWheel on the spot to explore the opportunities for advertisers as TV viewing shifts from linear to streaming.

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The Winners Circle: Lord Danger's Michael Bennett lifts the lid on DoorDash's 'All-the-ads' campaign

Watch Gordon Young sit down with Michael Bennett, managing partner at Lord Danger, to lift the lid on his multi-award-winning 'ALL-THE-ADS' campaign for DoorDash - which racked up one Titanium, two Gold, four Silver and one Bronze Lions at Cannes this year.

The Winners Circle: VML's Nino Goldberg on talent breaking through in Movistar's 'This Is Not a Game'

Gordon Young sits down with Nino Goldberg, chief creative officer at VML Latam, to discuss Nino's 'This Is Not a Game' Movistar campaign which scooped two Gold Lions, one Silver and one Bronze at Cannes. What advice does Nino have for for younger talent trying to break into the creative industry?

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Enhancing ad creativity and engagement in CTV

Publicis Media's Chloe Pastore explores the evolution of ad creativity in CTV with a focus on interactive and personalized experiences, and how innovative formats like pause ads and instantly shoppable units are transforming how consumers engage with content.

Innovating advertising in CTV and beyond

From strategically placed QR codes during live sports to the power of personalized narratives, GALE's Winston Binch explores how simplicity and creativity converge to create memorable ad experiences, and the role of generative AI in enhancing creative outputs and the future of personalized video content.

The role of OEMs in the CTV revolution

LG Ad Solutions' Ryan Afshar explores the pivotal role of original equipment manufacturers (OEMs) in the CTV landscape, shedding light on their responsibilities and opportunities across advertisers, content owners, and viewers. He explores how enhancing the viewer experience through advanced smart TV technology and intuitive operating systems can facilitate seamless content discovery.

The future of advertising: integrating creativity and technology

In the rapidly evolving world of advertising, creativity and technology are becoming increasingly intertwined. GSDM's Dave Kersey explores the promising potential of CTV as a platform for delivering interactive and personalized experiences, leveraging its ability to collect data and automate processes to transform the way advertisers engage with audiences.

Navigating the shift from traditional to connected TV

A+E Networks' Mark Garner explores the transformative journey from traditional broadcast to CTV and rise of FAST and how this shift is revolutionizing content consumption, advertising strategies, and audience engagement globally.

CTV advertising: opportunities, challenges & innovations

LG Ad Solutions' Helen Keelan explores the dynamic landscape of CTV advertising, highlighting both opportunities and challenges; more specifically the advantages of leveraging OEM data and innovative formats like shoppable ads to effectively engage audiences.

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The Trade Desk's Verna De Jesus explores the innovative world of CTV advertising, where bespoke creative strategies meet advanced data leveraging, and how first-party, retailer, and AI-driven data can be utilized to craft personalized ads that resonate with audiences on a deeper level.

Innovations in CTV advertising and data collaboration

LG Ad Solutions' Mike Brooks explores the forefront of CTV advertising innovations and data collaboration, and how brands are creatively leveraging technology, such as cleanrooms, to securely share and analyze data across ecosystems, enhancing targeting and measurement capabilities.

M&C Saatchi Group's top creatives on authentic storytellying

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How cultural partnerships can drive brands to pole position

Partnerships are an incredible tool to help brands find their voice in culture, say MoneyGram’s CMO Greg Hall and Cutwater CCO Chuck McBride – but what lessons from the iconic MoneyGram brand’s F1 partnership can help other brands drive genuine engagement with fans?

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Join host Gordon Young in the premiere episode of The Drum Show in Cannes 2024 as he chats with snowboarding superstar Shaun White, Benjamin Golik from Uncommon, and Jane Ostler from Kantar. Don't miss out on their unique insights and stories straight from the heart of Cannes!

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