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The Drum Network
It’s the summer of sports – and sponsorship
Opinion
Why ready-made marketing is no match for football’s glorious chaos
The Drum Network
Music in advertising isn’t dead – the right song still makes all the difference
Opinion
I flew on Paddy Power’s private jet to the Euros. Here’s what little I remember
The Drum Network
After high-profile snafus, do brands need to rethink relationships with athletes?
The Drum Network
There’s a fortune to be made by European football clubs in the US – who’ll win it?
Opinion
Terraces not tailgates: US owners desperately need a new playbook for UK football fans
Opinion
As the summer of sport kicks off, what’s the online chatter saying?
The Drum Network
As the summer of sport kicks off, focus on social media’s ‘interest algorithms’
Opinion
Purpose, not promo: How we’re using partnerships at Paris 2024 to help athletes
Opinion
An overflow of content won't solve the enshittification of sports marketing
Opinion
Dear sports brands, please stop speaking to me like I’m a man
The Drum Network
The ROI of women’s sports sponsorship shouldn’t surprise you (but should impress you)
The Drum Network
The Olympics celebrate smaller sports and stars – here’s how to maintain momentum
The Drum Network
Sports brands have to keep creating fans (not just viewers)
Opinion
IRL is Euro 2024’s best social platform
The Drum Network
Cannes Lions showcased creative and technological brilliance combined
The Drum Network
Let’s not lose the individuality of women’s sport in the (vital) push for equality
The Drum Network
The best events at Cannes Lions provided a space to network
The Drum Network
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
The diary of a performance marketer at Cannes Lions: AI, the Kelces – and free pizza
Opinion
Could the Jude Bellingham brand be bigger than Beatles?
Opinion
Despite record women’s football fandom, brands shouldn’t expect a ‘tap in’
Opinion
Desperate to avoid backlash, sports brands choose silence. It’s time to talk up
Opinion
Brands should embrace sports fans, not superstars, to tell more emotional stories
The Drum Network
Is this the summer of OOH?
Opinion
Football's fan future: Virtual attendance, broadcast concessions and a touch of AI
Opinion
Emotions are not just an advertising tool. They are the entire toolbox
The Drum Network
Inside Formula 1 and Formula E’s bold new ‘festival of entertainment’ model in sport...
Opinion
Fame never fails. We love to talk about entertaining brands
Opinion
Rainbow or not, Nike has learned it can’t just change the England flag
The Drum Network
Lewis Hamilton and Ferrari is a branding mismatch made in heaven
Opinion
Gen-Z fans want their football more like WWE than MOTD
Opinion
A majority of Super Bowl ads tried to make us laugh, many fumbled the ball
Opinion
It was adland’s worst Super Bowl in years, but everyone is too afraid to tell you
The Drum Network
How Beyoncé won Super Bowl LVIII
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