Categories Marketing Agencies Creative Media Sustainability Technology

Sponsorship

Eric Cantona in the new Manchester United shirt with Snapdragon logo on front

15 Jul 2024

3 min read
Qualcomm marketing boss on rationale behind Manchester United Snapdragon sponsorship
sponsorship
A female hockey player celebrating in a blue jersey

01 Jul 2024

6 min read
Let’s not lose the individuality of women’s sport in the (vital) push for equality
The Drum Network
Greenpeace

30 Aug 2023

4 min read
Rugby World Cup threatens legal action over Greenpeace protest video
greenpeace
Attendees at a busy expo, seen from above

22 Aug 2023

5 min read
Event sponsorship is dying – marketers must pivot to a partnership model
The Drum Network
Ballie

14 Aug 2023

4 min read
Green boycotts hurt arts funding, just ask the Edinburgh International Book Festival
Opinion
STEAM Co. on McLaren's F1 car at the Silverstone Grand Prix

13 Jul 2023

4 min read
Why this brand donated its prime logo spot on McLaren’s F1 car to a nonprofit
sponsorship
fossil fuel

30 Jun 2023

3 min read
Conscious Advertising Network under spotlight over funder’s links to fossil fuels
sponsorship
football on a pitch

20 Apr 2023

2 min read
Football fans broadly opposed to betting brand sponsorships, finds YouGov
Football
Mobile

14 Apr 2023

2 min read
Sky Mobile dials into Britain’s Got Talent sponsorship
sponsorship

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024