Categories Marketing Agencies Creative Media Sustainability Technology

Sky

European broadcaster and telecom company Sky has to adapt to changing media consumption habits as well as contend with new ownership under US Comcast. Together they boast 52m customers, looking to create ad solutions fit for the digital age.

A neon McDonald's sign, in the Las Vegas style

13 Nov 2023

6 min read
Gamification and brand loyalty: 5 brands winning the battle for consumer attention
The Drum Network
Sky Sports - 03
Premium Item

25 Sep 2023

5 min read
Inside the state-of-the-art Sky Sports studio bringing fans an immersive new experience
sky
Sky final 5

17 Aug 2023

4 min read
Pet food made of insects and a plastic-free gum among winners of £2m Sky media fund
sky
Sky Media unveil search behavior targeting tool

02 Aug 2023

3 min read
Search behavior meets TV targeting in Sky's latest tool for advertisers
sky
SKY - 02

31 Jul 2023

2 min read
Idris Elba plays the showman as he takes viewers through Sky’s celebrity-filled ad
sky

18 Jul 2023

6 min read
Sky urges fans to adopt sustainable habits as climate change threatens future of sport
sky
Sky Mobile goes cookie free

21 Jun 2023

3 min read
This is how Quantcast managed to wean Sky Mobile off of cookies
MediaCom
Sky Broadband - 01

09 Jun 2023

2 min read
Sky recruits Jack and Michael Whitehall to work at its helpdesk
sky
Sky Kids

10 May 2023

5 min read
Inside the launch of Sky Kids, the linear ad-free TV channel
sky

Explore more content

Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024