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Richard Draycott
Associate Editor
The Drum
Is the British Airways brand robust enough to return to its glory days?
With the WFH battle still raging, how are agencies finding the right balance?
Consumers don’t always hold airlines responsible for failings
For those who sell tolls: how to tempt drivers to stump up for less traffic
What can new business managers do when they’re being ghosted?
Evolution not revolution as Sorrell unveils Monks and reorganizes for easier client access
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
Everything you need to know about The Drum Awards Festival, with a week until deadline
Nils Leonard: ‘Niko Omilana more useful for British politics than any politician’
Which party has run best campaign in UK’s first ‘TikTok election’?
Online misinformation expert Amil Khan voices media concerns on Politics for Drummies
Cannes key takeaways: GenAI celebrated by brands & sustainability focus
Cannes key takeaways: brand purpose is out, brand authenticity (and AI) are in
Cannes key takeaways: Creativity hits back but DE&I fades
Politicians need to embrace Reels, Stories & TikTok
Ad of the Day: Cheeky Ikea campaign sets out to find Portugal’s oldest furniture
Conquering Cannes: Don’t forget to do your follow-ups after you leave the Croisette behi...
Former Tory ad creative Bullard says effective political ads need ‘repeatables’
Conquering Cannes: Make your trip pay off by having a plan of attack and sticking to it
The Drum Awards for Marketing EMEA happening in London and on live stream tonight
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