An innovative collaboration between a leading out-of-home advertising provider and a sign manufacturing company has brought cutting-edge digital display technology to prime locations in England for the first time.
The latest installation at BOXPARK Liverpool marks a significant milestone for Open Media, becoming the media owner’s first BOXPARK location outside of London, in a move that brings the vibrant energy of London’s Brick Lane to Liverpool’s Baltic Triangle.
The new LED display at BOXPARK Liverpool is the first to feature Daktronics’ EcoSmart technology in England. This technology offers up to 50% energy savings, aligning with Open Media’s dedication to sustainability.
EcoSmart technology incorporates eco-friendly features into Daktronics displays, such as hardware upgrades, blue light reduction, high-contrast louvres, intelligent content detection, and sleep mode. These features result in focused light, reduced eye strain, improved contrast, automatic brightness adjustment and minimal power consumption.
The impressive new digital screen measures 6.08 metres high by 16.32 metres wide with a 10-millimetre pixel spacing, ensuring excellent image clarity and contrast. Located in a bustling area of Liverpool, this display replaces a static banner with dynamic digital signage.
Mike Smith, CEO and Founder at Open Media, said: “The BOXPARK Liverpool installation is a milestone in our partnership with Daktronics.
“As the first site and media owner to utilise the EcoSmart offering fully, this aligns perfectly with our sustainability goals, while continuing to promise clients the fantastic image quality we are known for in the market.”
Patrick Halliwell, Daktronics’ regional director, commented, “We are thrilled that Open Media has chosen our EcoSmart LED display technology for the iconic installation at BOXPARK Liverpool.
“We are committed to minimising the environmental impact of our technology and are pleased that Open Media recognises the energy-saving benefits that EcoSmart technology offers.”
In addition to the EcoSmart display, Open Media has implemented a range of sustainability initiatives, including their “Power Down Initiative” and a carbon calculator solution developed in partnership with UniLED. These initiatives showcase Open Media’s dedication to reducing their environmental footprint and offering innovative solutions to their clients.
For more information about Open Media and its growth, visit their website at www.openmedia.co.uk.
Daktronics provides digital technology solutions that allow for flexible scheduling, quick content changes, and additional services that add value and generate revenue for customers in the out-of-home advertising industry. For more information, visit www.daktronics.com/OOH.