Nike Football unleashes star-studded ‘Awaken Your Madness’ ad as the Euros kick off
With the Uefa Euro 2024 now in full swing, star footballers Erling, Vini Jr and Mbappé reveal the “madness” that drives their soccer prowess to fans worldwide.
As the Uefa Euro 2024 ignites with Germany facing Scotland in Munich today, Nike Football has unveiled a new ad campaign that’s set to shake up the soccer world.
Dubbed ‘Awaken Your Madness,’ this electrifying ad campaign features some of the biggest names in football, including Norwegian sensation Erling Haaland, Brazilian star Vini Jr and French phenom Kylian Mbappé.
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The ad, pulsating to the frenetic beats of Screamin’ Jay Hawkins’s classic There’s Somethin’ Wrong with You, takes viewers on a whirlwind journey through the intense, sometimes bizarre rituals these athletes endure to reach the pinnacle of their sport.
From sustaining injuries to waking up at the crack of dawn and gulping down raw eggs, the commercial paints a vivid picture of the “madness” required to be the best.
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As the trio’s obsession with greatness reaches a fever pitch, they encounter none other than the godfather of footballing brilliance, Ronaldinho. The legendary former Brazilian footballer brings his unique flair and wisdom to the ad, emphasizing the extraordinary dedication needed to shine on the world stage.
Nike Football wrote about the campaign on X: “There’s something special that separates those at the top from everyone else.”
The campaign was ideated and developed by Wieden+Kennedy London.
Fans can catch the ad online and across Nike’s social channels, where it’s already generating significant buzz.
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