Categories Marketing Agencies Creative Media Sustainability Technology

NBA

A Chanel No. 5 bottle on a white bedsheet

27 Jun 2024

5 min read
What can Chanel and the NBA teach us about the secret to brand longevity?
The Drum Network
gatorade campaign

29 May 2024

3 min read
Gatorade & Michael Jordan revive iconic ‘Is It in You?’ campaign with a modern twist
NBA
“Playoff Mode. It’s a thing”

16 Apr 2024

3 min read
The NBA and Chris Rock declare that ‘Playoff Mode’ is ‘clearly a thing’
NBA
Drake at a basketball game

19 Feb 2024

7 min read
Why the NBA is using ‘scrapbook storytelling’ to engage new fans
NBA
The Sphere in the Venetian Resort, illuminated after dark. (Adobe Stock)

16 Nov 2023

9 min read
Bleeding money but gaining advertisers: Sphere, the story so far
Microsoft
Lego Batman and Superman, enjoying Lego icecreams

17 Oct 2023

5 min read
Marketing’s new playbook: how Netflix, the NBA and Lego are embracing change
The Drum Network
starry sweepstakes

01 Jun 2023

2 min read
Starry to debut new ad starring Zion Williamson & Karl-Anthony Towns during the NBA Finals
NBA
larry o'brien trophy

17 May 2023

3 min read
US Ad of the Day: ESPN promotes the NBA Finals in a floating fantasy world
NBA
kyle Kuzma

10 May 2023

5 min read
Panera taps NBA star and fashion icon Kyle Kuzma to front ‘Sips and Drips’ promotion
NBA

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024