Categories Marketing Agencies Creative Media Sustainability Technology

Marketing measurement

A twisted tape measure against a yellow background

17 Jul 2024

8 min read
Have we been measuring brand effectiveness all wrong? This agency thinks so
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How Cadbury, Odeon & Vodafone are putting AI to work

08 Jul 2024

7 min read

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How Cadbury, Odeon and Vodafone are putting AI to work for creative, media & measurement
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01 May 2024

2 min read

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The advertiser’s action plan for a smooth transition to a cookieless world
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Smartly’s Kristin MacGregor (KMac) talks privacy, multi-touchpoint and real-time measurement

04 Apr 2024

7 min read

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Privacy, platforms & power shifts: 3 trends reshaping marketing and measurement
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The Drum has partnered with Google to bring you ‘Ready. Set. Grow.

26 Feb 2024

8 min read

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The marketer’s guide to advertising measurement in 2024
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The Drum Predictions 2024 panel: An inflection point for marketing

13 Feb 2024

5 min read

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How can marketing leaders seize AI at scale to ‘get the edge’?
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Woman with electronic signals going though the head

31 Jan 2024

5 min read

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Predictions 2024: effectiveness will be the next frontier in the AI battle
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16 May 2023

5 min read

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Not all data is created equal – how to rebalance the marketing data mix
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25 Apr 2023

6 min read

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‘Clickers are weird, focus on metrics that impact business outcomes’, say experts
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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024