Listen: A podcast about podcasting, with Spotify and marketing-podcasters
In the latest episode of The Drum Network Podcast, we speak to Spotify about their latest ‘trends tour’ and four leading marketers about their own podcast journeys.
Podcast advertising's on the up. We talked about it with Spotify on The Drum's podcast. / C D-X via Unsplash
Spotify’s ‘2024 Podcast Trends Tour’ launched a couple of weeks back, with a lot of data telling one story: podcast advertising is big business, and still going.
To wit: in a trend it’s calling ‘podfluencers’, the audio giant has found that 63% of people trust their favorite podcast host more than their favorite social media influencer. That trust, they say, is key to more tangible outcomes – like the finding that a similar 62% of people have taken action after hearing a podcasting ad.
It’s those stats we’re interrogating in this week’s episode of The Drum Network Podcast, featuring first a conversation with Spotify Advertising’s global brand strategy and thought leadership lead, Jenny Haggard. We then stress-test the reports findings with four marketers-turned-real-life-podcasters: Brew Digital’s Haydn Woods-Williams, MG Empower’s Maira Genovese, PrettyGreen’s Sammy Albon, and Amplify’s Fayola Douglas.
For more earworms, head on over to The Drum’s podcast hub.
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MG Empower
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Brew Digital
We are not your typical digital marketing agency. We are a full service agency that places trust, partnership, and human connection at the centre of what we do.
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Amplify
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At the heart of any problem is a person. A real person. What they think, believe, want or need. We help brands to connect with them and...
PrettyGreen
We are PrettyGreen. An Independent, Award Winning Agency for communications Less Ordinary We do creative less ordinary. Creative less obvious. Less cringe surveys....
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