Lockdown 4.0 could have been dreary, but with a tagline which inpires fun and togetherness for people of all walks of life, EsselWorld, India’s leading leisure and entertainment park comes up with an innovative idea in ensuring the spirits remain high for Mumbaikars.

As the lockdown continues into phase 4, most Mumbaikars are concerned about their lifestyle and fitness, it has become difficult for each one of them to follow their regime for the past 2 months. EsselWorld has associated with You Too Can Run for a virtual marathon which will be held on the 24th May 2020 for a 5km, 10 km and a Kids Obstacle Run.

Marathoners such as Girish Bindra, Kranti Salvi and K Haridasan Nair too have associated with EsselWorld for this wonderful event who too are encouraging the people of the city to participate in this initiative. Kranti Salvi holds a Guinness World Record of being the fastest marathoner in Saree and has also run major marathons across 5 continents while K Haridasan Nair is an ex- army officer who has been running marathons for more than 35 years. On the other hand Girish Bindra who was detected with Neurocysticercosis (blood clots in brain) 15 years back, was advised no heavy workouts any more by doctors post which he started running and since then has not looked back and has run many marathons with an excellent timing.   

“At EsselWorld we endeavour to entertain our patrons which is always clubbed with thrill. To keep up the spirit of Mumbaikars, we are hosting EsselWorld Virtual Run on the 24th of May. This is not only for fitness enthusiasts but also for our beloved guests motivating them to keep themselves fit in this period of lockdown”, says Paresh Mishra, Senior Vice President, Sales & Marketing, EsselWorld Leisure Pvt. Ltd.

To participate in the activity, click on www.youtoocanrun.com and register yourself by paying a fee of Rs. 95. Part of the amount will be donated to NGOs that are working towards the daily meals for the underprivileged. Run within your house or in your compound anytime between 12 am, 24th May 2020 to 12 am 25th May 2020 observing the lockdown regulations of the local government. Ensure you capture the activity on an exercise app on your phone or on a wrist device and submit the same using the verification link received on the time of registration. The backend team at EsselWorld will verify and send the certificates of participation and the discount coupon spot prizes.

The Kids Obstacle Run on the other hand is very much fun! Parents need to create a 500 mtrs obstacle race within the house itself which needs to be innovative. There should be a minimum of 2 ‘unders’ and 2 ‘overs’ in the obstacle, for example ‘under the chair’ or ‘under the sofa’ and ‘over the bed’ or ‘over the stool’, etc. Create the entire activity and make it fun for your kids using your imagination, take a video while your child runs and post it on your social media handles. Tag @esselworldofficial along with hashtags #EsselworldVirtualFunRun #YouTooCanRun and #LivFit and update the link of the uploaded video on the verification link provided in the confirmation email. The child needs to complete atleast 3 loops post which the EsselWorld Team will verify and send the certificates of the participation and the discount coupon spot prizes.

20 winners in each category (5 Kms, 10 kms and Kids Obstacle Race) will win couple passes each and each of these passes will have validity until 31st March 2021. The prizes will be declared and distributed based on a lucky draw from the entries received from participants who successfully completed the event. Coupons with 25% discount will be given to all participants who submit links as per the rules of the event.

Don’t let the idlyic life of lockdown get to you, keep your fitness regime charged with this new and innovative way. Encourage your like minded friends and family to join you from their respective home, and get a healthy start for a new begining.

“You don’t have to be so tough that it doesn’t hurt, you just have to be tough enough not to quit.”