Gigi Hadid cooks pasta with pals in Coca-Cola campaign
Model teams up with Coca-Cola to celebrate the joy of eating with friends.
Coca-Cola has tapped model Gigi Hadid to front its latest global brand platform which is centered around cooking and shared meals.
‘A Recipe for Magic’ aims to encourage people to get together and share food and Coca-Cola around a table.
The 30-second hero spot features Hadid and friends making homemade pasta together before sitting down to eat and toasting with a bottle of Coca-Cola. The ad will run on TV, VOD, cinema and out-of-home and on social throughout April and May and will be supported by an influencer campaign.
Rolling out globally in all markets the campaign is part of the wider Coca-Cola's ‘Real Magic’ platform.