Categories Marketing Agencies Creative Media Sustainability Technology

Gen z

With the world connected on a scale we haven't seen before, the way Gen Z consumes interacts with brands and advertising campaigns is different to previous generations.

We explore how Gen Z's values of individual expression and fight for social good has caused brands to adapt their marketing and advertising strategies, re-thinking how they deliver their message.

Seats inside a high-speed train
Premium Item

5 days ago

5 min read
How millennials and Gen Z are transforming travel and how brands can cater to them
millennials
A pug wearing a harness stands behind a pineapple

20 Jun 2024

6 min read
The Von Restorff effect says unlikeliness catches attention – so make your ads weird
The Drum Network
A miniature figurine of a person being watched by a crowd of other miniature figurines

19 Jun 2024

5 min read
I was a micro-influencer – here’s how brands should work with us
The Drum Network
A hand holds a package with stickers on it

13 Jun 2024

5 min read
Marketing to young people? It’s as easy as A, B, (gen) Z...
The Drum Network
A tin foil hat

07 Jun 2024

5 min read
As conspiracy theories gain traction with young people, is the media to blame?
The Drum Network
screen with the tiktok logo next to the words "Block"
Premium Item

31 May 2024

7 min read
What marketers need to know about activists’ ‘digital guillotine’ on TikTok & Instag...
politics
Two young people using electronic devices sit at a table outside in a park

14 May 2024

5 min read
Gen Z is more optimistic about AI – and less worried about data privacy
The Drum Network
Gen Alpha will be completely different to Gen Z

16 Apr 2024

5 min read
I studied Gen Z news habits and can say without a doubt, it’s not them, it’s you!
Opinion
A person with long brown hair holds a crown over their own head

02 Apr 2024

6 min read
After KateGate, the royal PR maxim ‘never complain, never explain’ has got to go
The Drum Network

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