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Food & Drink 2024

Girl holding Girl Scout Cookie boxes

23 Feb 2024

10 min read
Biting into Girl Scout Cookies’ enduring cultural relevance
food
A retail shopping trolley amid a yellow background

23 Feb 2024

6 min read
How digital retail media is transforming the relationship between brands and consumers
Open Mic
Lyle's

23 Feb 2024

4 min read
Lyle’s rebrand uproar reveals difficulty balancing tradition and modernity
Opinion
Heineken 00 in a bucket of ice

23 Feb 2024

5 min read
Why Heineken is overspending on alcohol-free marketing
alcohol
Hands cheers with drinks in a bar

23 Feb 2024

4 min read
Food & drink brands cannot ‘win on taste’ alone
The Drum Network
Britvic drinks being enjoyed by different people

23 Feb 2024

6 min read
Why Britvic’s CMO is marketing ‘ecosystems’ not products
Health
Pringles and caviar - a high-low food collabaoration

22 Feb 2024

5 min read
Crisps and caviar: Why high-low food collaborations are a win-win for both brands
Open Mic
A pink balloon

22 Feb 2024

13 min read
How Zoe, Plenish et al are making the most of a global gut health moment
Food & Drink
A geometric grid of Coca-Cola cans

22 Feb 2024

4 min read
Coke’s TikTok-exclusive flavor: Behold the era of products designed for social shops
The Drum Network

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Marketing Agencies Creative Media Sustainability Technology Awards Case Studies Predictions 2024