Balancing art, science, and imposter syndrom with Jill Wiltfong, CMO @ Korn Ferry
Senior marketers join The Drum’s CEO & Co-Founder to share the strengths, weaknesses, opportunities and threats to a marketing professional in times of great change.
With challenge comes opportunity. Marketing has the platform to see the vision, ingest strategy, and execute the purpose of an organization. However, a lack of focus can cause an identity crisis and lower self-perception. Balancing consumer data with customer experience can pull an organization ahead.
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