Dove Chocolate launches AI tool for moms re-entering the workforce
Timed to Mother’s Day, the ‘Mom Experience Translator’ is the brand’s sweet solution to turn ‘mommy gaps’ into career leaps.
Dove is using AI to help turn mom skills into resumé builders / Credit: Dove
For many women, the decision to take a pause from their careers to focus on raising their children – a phenomenon known as the ‘Mommy Gap’ – can be both rewarding and fraught with challenges upon re-entering the professional world.
Recognizing these challenges, Dove Chocolate launched the ‘Mom Experience Translator’ for Mother’s Day – a pioneering AI-powered tool designed to bridge the gap between the invaluable experiences gained during motherhood and the skills sought by recruiters and hiring managers.
Dove says the Mom Experience Translator has undergone rigorous testing to prevent misuse and ethically support women in their job searches. Powered by OpenAI’s GPT-4, the tool translates their parenting experiences into valuable job skills after users input job descriptions, select relevant skills and add additional accomplishments gained throughout motherhood.
The necessity of such a tool is underscored by statistics revealing the prevalence of women experiencing employment gaps. According to a JobList Survey, over 60% of individuals with a 12-month or longer gap in employment are women. Furthermore, research highlighted in the Harvard Business Review indicates the persistence of bias against applicants who have temporarily stepped away from the workforce to fulfill caregiving responsibilities.
“Dove has long been a brand that empowers and uplifts women,” said Gabrielle Wesley, chief marketing officer at owner Mars Wrigley. “We’re thrilled to inspire moments of everyday happiness this Mother’s Day by helping to provide additional support and highlight the incredible strength, power and excellence moms bring to the table in all aspects of life.”
As part of its Mother’s Day celebration, Dove Chocolate also announced a sweepstakes initiative to further assist mothers on their career journeys. Starting May 10, the sweepstakes offers 10 moms the chance to win $1,000 each, intended to cover expenses related to their career aspirations. Additionally, Dove Chocolate pledges to contribute $10,000 to a charity supporting women re-entering the workforce.
The agency behind this US campaign is Weber Shandwick. The Mom Experience Translator tool is accessible at DoveChocolate.com/PromiseOfMoms.
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